Depression
No. 01Definium Therapeutics · MM120-311
Steps toward a rising sun. On hover, the sun rises.
GroundCornflower #395E9F
FigureWarm Beige #EFEAE5
AccentTeal #088C9B
Brand guide · Version 2.2 · October 2026
How Inner Space Research looks and sounds
Logos, color, type, illustration and voice for anyone making ISR materials: the website, flyers, social posts, signage and sponsor decks. This page replaces branding.innerspaceresearch.com and is kept current with the main site.
01 · Foundation
Calm, grounded, exact
The name describes research that looks inward. The mark is a geometric mandala: structure and symmetry. The brand sits between clinical coldness and loose new-age style, and serves two audiences at once: people deciding whether to trust a study, and sponsors who need to see rigor.
Rigorous
Evidence first. Clean layouts, accurate language, nothing a regulator would flag.
Grounded
Warm neutrals and natural greens. Real people, real Utah places, a real office in Orem.
Expansive
Generous space and quiet symmetry. One saturated accent at a time.
Tagline
Boldly going inward.
Alternates: Serious science for inner space. Tomorrow's psychiatry, tested today. Advancing psychedelic medicine, one trial at a time.
Mission (draft, pending approval)
Advance rigorous clinical research that expands what's possible in mental health.
02 · Logo
Use the files as they are
Three lockups, each in a mono and a multicolor version. Mono Deep Green is the default. Never redraw, recolor outside the treatments below, stretch or retype the logo.
Primary lockup. Horizontal. The default for the website, documents, email signatures and most print.
Brand mark. The mandala alone, for favicons, app icons, social avatars and watermarks. Use it alone only when the name appears nearby. The stacked lockup (in the kit) covers square and narrow spaces.
Color treatments
Deep Green on Warm Beige or white
Beige on Deep Sea (website header)
Beige or white on Deep Green
Deep Green on Chartreuse
Also approved: black on white for mono print, white on Cornflower. The multicolor mark goes on light or neutral grounds only, never on a busy photo or a bright color field.
Clear space and minimum size
Keep a margin equal to the height of the mandala on every side. Minimum height: primary lockup 32 px (0.85 in), brand mark 24 px. Smaller than that, switch to the brand mark.
Don't
- Stretch, condense, rotate or tilt it
- Use colors outside the treatments above
- Add shadows, glows, outlines or other effects
- Place it on low-contrast or busy backgrounds
- Rebuild the lockup or swap the typeface
- Reduce its opacity over content
03 · Color
Deep Sea up top, beige underneath
The website opens on a Deep Sea field with beige type and a chartreuse accent. On the home page that Deep Sea carries on behind the Current Studies heading and the top of the first row of study art, so the art sits on the hero's ground, then the page settles into Warm Beige. Deep Green carries text and primary actions. Everything else is an accent, used in small doses.
Primary palette · website, signage, business cards, flyers
Deep Sea
Deep Sea
- HEX
- #053F53
- RGB
- 5, 63, 83
- CMYK
- 96, 68, 46, 37
The website hero and header band, the questionnaire feature, dark sections. One dark field per page.
Warm Beige
Warm Beige
- HEX
- #EFEAE5
- RGB
- 239, 234, 229
- CMYK
- 5, 5, 7, 0
The default page. Type on Deep Sea and Deep Green.
Deep Green
Deep Green
- HEX
- #243F33
- RGB
- 36, 63, 51
- CMYK
- 79, 51, 71, 54
Headings, the mono logo, primary buttons and rules. Body text runs a touch softer at #2C3F36.
Chartreuse
Chartreuse
- HEX
- #E9EFB3
- RGB
- 233, 239, 179
- CMYK
- 9, 0, 37, 0
Highlights on key words, the main call to action on Deep Sea, selected states. Never a large text field.
Accent palette · from the multicolor mark
Cornflower
Cornflower
- HEX
- #395E9F
- RGB
- 57, 94, 159
- CMYK
- 86, 68, 9, 0
Focus rings, small labels and icons. A supporting tone, not a field.
Teal
Teal
- HEX
- #088C9B
- RGB
- 8, 140, 155
- CMYK
- 83, 28, 35, 2
Link hover, eyebrows, charts. On beige, only at 24 px and up.
Seafoam
Seafoam
- HEX
- #75C9B4
- RGB
- 117, 201, 180
- CMYK
- 53, 0, 36, 0
A soft accent: eyebrows on Deep Sea, illustration grounds, charts.
Lilac
Lilac
- HEX
- #EAD9EA
- RGB
- 234, 217, 234
- CMYK
- 6, 15, 0, 0
The logo and brand mark, small shapes in geometric art, and the ground of the Bipolar study art. Never a page or section background.
Proportion
Roughly 60 beige, 25 Deep Sea and Deep Green, 15 accent. Two light tints are approved for quiet panels: #F7F4F0 and #FAF8F5. Muted text is #5E6E66. No gradients, no colors outside this sheet.
Pairings that pass contrast
Beige on Deep Sea9.5 : 1
Chartreuse on Deep Sea9.5 : 1
Deep Green on Beige9.6 : 1
Deep Green on Chartreuse9.5 : 1
White on Cornflower6.4 : 1
Deep Green on Seafoam5.9 : 1
04 · Typography
A literary serif, a plain sans
Two typefaces, both free on Google Fonts and self-hosted on the website. No third face, and no system substitutes like Times, Arial or Inter.
Headlines · Libre Baskerville
Aa Bb Gg
Headlines, section titles, pull quotes and large numbers. Regular weight, slightly tight tracking. If a heading needs more presence, make it bigger rather than bold. Italic for emphasis only.
Everything else · Almarai
Aa Bb Gg
Body copy, buttons, labels, forms and data. Light 300 for introductions, Regular 400 for body, Bold 700 or ExtraBold 800 for labels and buttons.
Scale on the website
| Role | Sample | Setting |
|---|---|---|
| Page title | Transforming mental-health care | Baskerville 400 · up to 74 px · −0.02em |
| Section title | Current studies | Baskerville 400 · up to 53 px |
| Subhead | What happens at your first visit | Baskerville 400 · 24 to 35 px |
| Lead | We conduct high quality psychiatric clinical trials. | Almarai 300 · 18 to 21 px |
| Body | Participation in research is voluntary, and you may withdraw at any time. | Almarai 400 · 17 px · 1.6 line height |
| Eyebrow | Now enrolling · Orem, Utah | Almarai 700 · 12 px · caps · 0.22em |
The highlight
Psychiatric research with a specialty in psychedelic medicines
One or two key words per headline get a chartreuse highlight on beige, or a chartreuse underline on Deep Sea. Never a whole sentence.
Rules
- Sentence case for headlines and body. Caps only for eyebrows.
- Keep long text to about 68 characters a line.
- Body copy in Deep Green or #2C3F36 on light grounds.
- No long passages set in the serif, no outlined or stretched type.
05 · Illustration
Two styles, one set of colors
Geometric graphics carry study art, ads and the website. Figurative scenes, with quiet people and Utah places, carry social and print when a moment needs a person in it. Both use flat brand colors and nothing else. Each study's geometric art has its own palette.
Geometric · one palette per study
Every study gets its own palette and its own motif, and keeps them everywhere it appears: the Current Studies tile, the study page banner, ads, flyers and social posts. Three layers keep each study distinct and still unmistakably ISR.
Shared by every study
Chartreuse is the light: every piece holds one chartreuse sun, arch or half circle. Deep Green is the ink and Warm Beige the paper, for the horizon line and small shapes.
LightChartreuse #E9EFB3
InkDeep Green #243F33
PaperWarm Beige #EFEAE5
Set by the condition
The ground. Depression on Cornflower, PTSD on Deep Sea, anxiety on Seafoam, bipolar on Lilac. Two studies in the same condition share a ground, so they read as a family.
Unique to the study
One figure color, one accent, one motif and one slow movement on hover. Within a condition, no two active studies share a figure color or a motif.
PTSD
No. 02Transcend · TSND201-PTSD-301
Nested arches, a shelter. On hover, the inner arch grows.
GroundDeep Sea #053F53
FigureSeafoam #75C9B4
AccentTeal #088C9B
Anxiety
No. 03Reunion · RE-104-203-GAD
Quarter circles that line up. On hover, the tiles snap into order.
GroundSeafoam #75C9B4
FigureDeep Green #243F33
AccentTeal #088C9B
Bipolar
No. 04LB Pharmaceuticals · LB-102-011
Two halves on one beam. On hover, the beam levels.
GroundLilac #EAD9EA
FigureCornflower #395E9F
AccentTeal #088C9B
Art drawn when the study opens
PTSD
ReservedCompass Redefine · COMP 202
Same Deep Sea ground as the other PTSD study, its own figure color and a new motif.
GroundDeep Sea #053F53
FigureTeal #088C9B
AccentWarm Beige #EFEAE5
- Build only from circles, half and quarter circles, arches, squares, steps, a diamond and a row of three dots.
- One ground per piece, from the study's palette. Shapes in its figure and accent colors plus the shared light, ink and paper.
- Snap shapes to an even grid. Let large shapes run off the edge of the frame.
- A thin beige horizon line where the motif sits on its ground.
- Where study art sits on Deep Sea (the home page shelf), give the tile a 1px beige hairline at 30% so a Deep Sea ground keeps its edge.
- Lilac is the Bipolar ground; anywhere else it stays small, a dot or one small form. Never a page or section background.
- Start from the master file. Crop or scale it for a new size; never redraw it or swap its colors.
- A new study: take its condition's ground, choose a figure and accent no active study in that condition uses, and draw a new motif. Add it to this page before it goes live.
- No people, no symbols of illness or medicine, no text inside the art.
- Flat fills only: no outlines, gradients, texture or shadows.
- Motion on the website: one slow move on hover, about a second. Nothing moves on scroll, and nothing moves with reduced motion on.
Figurative · quiet figures, held light
Figurative scenes show feelings and settings without showing a real participant: closed-eye calm, one circle of light, Utah underfoot.
Flat shapes, no lines
Solid fills only. No outlines, gradients, texture, grain or shadows. Depth comes from overlap and one darker step of the same color.
One circle of light
Every scene holds one halo: two concentric chartreuse rings as sun, moon, lamp or window. Off to one side, never behind a head.
Quiet faces
Eyes closed or lowered, drawn as short arcs. No nose, brows or open mouth. Posture carries the feeling.
Held, not hurting
Show rest, company, care and steadiness. The copy can name the struggle; the picture holds the hope.
Real places, simplified
Utah in three to five bands: Timpanogos, the arches, aspens, the lake. Known by silhouette, not detail.
Clinical, not sterile
Exam and session rooms get a window, a plant, a soft chair. Equipment pared to one or two objects.
Figurative moods
DayBeige, Seafoam, Teal, Deep Green. Clinic and everyday.
CalmSeafoam ground. Portraits and social.
DuskLilac sky, sandstone. Utah red rock. Print and social only.
NightDeep Sea and a chartreuse moon. Sleep, quiet hours.
Never draw
- Distress tropes: head in hands, tears, rain clouds, cracked heads
- Brains, puzzle pieces, pills, syringes or lab coats
- Mushrooms, rainbow swirls, third eyes, cosmic heads
- Before and after pairs, or anything implying a study drug works
- Text, logos or study names inside the picture
Where each style goes
Geometric: study art on the website, recruitment ads, flyers and signage. Figurative: social posts, print and decks, where a person helps. In a figurative set, show a range of skin tones, ages and body types. All recruitment art is IRB-reviewed like any other ad.
The website shows no illustrated people; it uses ISR's own photos, geometric study art and the line mandala. Commissioning figurative work? Ask for the full illustration style guide, with proportions and skin and hair palettes, at info@innerspaceresearch.com.
06 · Voice
A careful clinician who won't oversell
Clear over clever. Precise over hyped. Warm over sterile. Every sentence is plain, short and does a job.
- "We" for ISR, "you" for the reader. Never "I".
- Reassure before you ask: safety, privacy, cost and the right to withdraw come before any call to action.
- Keep the honest hedges: investigational, may be eligible, typically no cost.
- Calls to action are literal: View Current Studies, Read more, Call 801-871-5516.
- Numbers only when real. No invented stats.
- No emoji, no em dashes, no exclamation marks except "Thank you!"
Write
Not
You may be eligible to take part in this study.
You qualify for life-changing treatment!
An investigational medicine for anxiety
A breakthrough cure for anxiety
See if you qualify
Start your healing journey
Participant safety is the top priority.
Unlock a transformative experience
Words to avoid: cure, guaranteed, life-changing, journey, transformative, trip, unlock, empower, seamless, elevate. "Breakthrough" describes research, never a result for a specific drug.
07 · Downloads
Files and fonts
Always start from these masters at full size. Ask for SVG or EPS sources before large-format print or handing files to a vendor.
- Brand kitPrimary lockup in Deep Green and Beige, the multicolor brand mark, stacked lockups, every color with HEX, RGB and CMYK, and all study art. SVG and transparent PNG.Download ZIP
- Primary logo, Deep GreenHorizontal lockup for light grounds, vector.Download SVG
- Primary logo, BeigeHorizontal lockup for Deep Sea and Deep Green grounds, vector.Download SVG
- Brand markMulticolor mandala, vector.Download SVG
- Study artEvery study's master art as SVG, 2x PNG and a square for social, with the palette list.Download ZIP
- Share cardThe navy link-preview image used for texts and social posts.Download PNG
- Libre BaskervilleHeadline typeface. Free under the Open Font License.Google Fonts
- AlmaraiBody and interface typeface. Free under the Open Font License.Google Fonts
Brand guide version 2.2, October 2026. 2.1 added one palette per study and the study art downloads; 2.2 adds the home page shelf. Questions or source files: info@innerspaceresearch.com.